Ecru Modern Stationer

Digital marketing and search engine optimization.

We work with startups and established businesses to help communicate their message and foster brand loyalty.

  • Digital Strategy
  • Search Engine Optimization
  • Web Design
  • Web Development

Small business local SEO

Ecru approached me with goals to increase their search engine exposure. Today SEO is very broad so it’s difficult for a small business to prioritize where to invest. I recommend finding common ground between site users and search bots. For Ecru, I chose to make the meta titles and descriptions more user-friendly to increase click-thru on Google result pages.

In order to effectively grow the site’s SEO, I knew we needed to revise a couple of pages and add content. We designed and developed a new About Us page, revised layouts, and fine-tuned the user journey after they land on the site.

We ran location citation campaigns to increase backlinks and site reputation. A local citation is typically a directory website posting information about your business: name, address, phone, and website. It’s important to keep these sites accurate as your business evolves. For Ecru, we campaigned against three locations in the Portland area.

More work

The help you need, when you need it.

Grow your business sustainably online.