We live in a fast moving digital society. Running a small business website seems effortless at a glance, but really site owners should be implementing new strategies as time goes on. Content, design, and layouts should be updated periodically to remain fresh and compliant.
What is SEO?
Search engine optimization (SEO) is the practice of improving and optimizing a website to improve its visibility in search engines like Google or Yahoo. Learn more here if you need a brush up.
Whether you’re selling a product or service, content is the most important asset of a website. Theoretically, one could hire the most talented web designer on the planet, and still fail in the content strategy. “Stop writing for SEO, and write for user happiness,” is what any SEO strategist will tell you. Previously Google’s algorithm wasn’t smart enough to detect so called SEO writers; whom often spammed with keywords, and irrelevant content just for higher ranks. Google has been able to weed out the majority of these sites with its Penguin updates.
It’s important to develop a good content strategy in the beginning:
- Create a decision making process to the reader: yes or no
- Highlight the exclusivity or shortage
- Write to sell the product, and not just your business
- Validate the product through data or testimonials
Keeping this content updated as time goes on is key. Many site owners sit back and assume it’ll work itself and bring new business. This is a misconception. Not only do we need accurate content, but we also need to remain compliant.
As I’ve been asserting above, Google may derank sites based on poor execution. At the initial site design, everything may have been compliant, but as Google innovates, so do we. As a site owner myself, I try and make sure my sites are updated annually at the bare minimum. Get in touch with us today for a site audit.
Most common SEO Content fails:
- Keyword spam: too many bold, titles, and heading keywords.
- HTML ratio: the source code contains more HTML than actual content.
- Duplicate content: x 2 homepages, titles, meta descriptions, etc. – no duplicate content aloud!
- Links: too many on homepage or not enough
- Broken links: who wants a broken link? Well Google certainly doesn’t.
- No images or graphic integrated
- Improper title & bold tags
Get in touch with us, and we’re happy to research your project and create a plan. Our sales approach is no pressure, guaranteed. 🙂
This is a blog series, expect more SEO topics to be covered soon:
- Content Tips & Fails
- Design Practices
- Layout Recommendations